Top Luxury Car Brands in the UAE (2025): Best Models, Prices & Buying Tips

The UAE’s luxury car market shows no signs of slowing down in 2025, with BMW achieving record-breaking Middle East growth and Rolls-Royce attracting unprecedented demand for its custom-made vehicles. What’s also on the rise is luxury EVs and hybrids, boosted by Dubai’s fast-growing charging infrastructure. From timeless craftsmanship to cutting-edge engineering, we look at how the world’s most prestigious carmakers are shaping the road ahead for the region’s car enthusiasts. 

1. Mercedes-Benz

Mercedes-Benz continues to set the standard for automotive luxury, comfort, and technology. After a standout global performance in 2024, the brand moved into 2025 with clear confidence, balancing its robust combustion engines with an expanding lineup of refined electric models.

Hot Models in the UAE: The S-Class remains the definitive executive sedan, while the GLE and GLC SUVs masterfully combine family utility with premium comfort. For those exploring electric options, the EQS and EQE (available as sedans and SUVs) are compelling choices, especially with the region's growing charging ecosystem.

Why Choose Mercedes-Benz? Unmatched interior technology, supreme ride comfort, and a vast aftersales and service network across the UAE make ownership a seamless experience.

Ownership Tip: Inquire about official service packages. They can significantly manage long-term running costs and help maintain a strong resale value.

2. BMW

BMW saw exceptional growth in 2024, with regional sales up 15.4%. This momentum is driven by a lineup that perfectly balances performance with luxury.

Hot Models in the UAE: The 5 Series continues to be a top seller, alongside the ever-popular X5 and X3 SUVs. In the performance and EV space, the i5, i7, and iX are rapidly gaining traction, showcasing BMW's maturing electric platform.

Why Choose BMW? For those who love to drive, BMW's superior driving dynamics are a major draw. The legendary M catalogue offers thrilling performance variants, and the expanding EV line provides a forward-looking choice without sacrificing the brand's sporty DNA.

3. Rolls-Royce

Rolls-Royce is considered the pinnacle of automotive luxury. The Middle East leads the world in the value of its bespoke commissions, with clients demanding unparalleled personalization.

Hot Models in the UAE: The commanding Cullinan SUV and the elegant Ghost remain top choices. The all-electric Spectre has successfully expanded the brand's footprint into the EV era, proving that silent, effortless power is a natural fit for Rolls-Royce.

Who is it for: Discerning individuals seeking ultra-luxury and a canvas for fully bespoke, one-of-a-kind creations. The V12 engine is set to be phased out by the 2030s, making current models future classics.

Ordering Advice: Due to the handcrafted nature of these vehicles, be sure to discuss lead times and personalization windows with your advisor early in the process.

4. Bentley

Bentley masterfully blends handcrafted luxury with the soul of a grand tourer. The brand continues to see strong demand in the UAE for its Continental GT and Flying Spur models, which offer a unique combination of comfort and exhilarating performance.

Hot Models in the UAE: The Bentayga and Flying Spur hybrids are central to the lineup, offering a refined and powerful plug-in experience. While the brand's first all-electric model has been delayed to 2026, its commitment to a hybrid-focused transition remains strong.

Who it is for: Buyers who appreciate meticulous, handcrafted interiors and powerful performance designed for long, comfortable journeys.

5. Ferrari

Ferrari represents the ultimate expression of Italian performance and craftsmanship. Its lineup continues to attract enthusiasts who value emotional design, advanced engineering, and the unmistakable sound of a naturally aspirated or hybrid-assisted engine.

Hot Models in the UAE: The Ferrari Roma and PUROSANGUE are among the most sought-after models, combining everyday drivability with breathtaking performance. For those wanting open-top exhilaration, the F8 Spider and Roma Spider deliver the perfect balance of style and speed.

Why Choose Ferrari? Every Ferrari is a piece of living art designed to stir emotion. From its precision handling to its iconic design language, Ferrari ownership is about exclusivity, heritage, and an unfiltered connection to the road.

6. Porsche

Porsche delivers a thrilling sports car experience with practicality for daily use. This formula has made it a favorite in the UAE, especially in the luxury SUV segment.

Hot Models in the UAE: The Cayenne and Macan dominate demand, perfectly meeting the needs of families and lifestyle-oriented buyers who refuse to compromise on performance. The Taycan continues to be the benchmark for high-performance electric vehicles.

Desert Note: While not a dedicated off-roader, the Porsche Macan is capable enough for light desert trails, making it a versatile choice for weekend adventures.

7. Lamborghini

Lamborghini stands as a symbol of high performance, design flair, and emotional engineering. The brand’s presence in the UAE continues to grow, appealing to those who value bold aesthetics and the thrill of precision-built supercars.

Hot Models in the UAE: The Urus remains one of the region’s most in-demand luxury SUVs, blending everyday usability with supercar performance. For pure enthusiasts, the Huracán Tecnica and the new Revuelto—Lamborghini’s first V12 hybrid—represent the cutting edge of the brand’s next chapter.

Why Choose Lamborghini? Every Lamborghini is a statement of individuality. From its dramatic design to the unmistakable sound of its engines, the brand delivers an adrenaline-fueled driving experience unlike any other. In the UAE, its service network and bespoke Ad Personam personalization program make ownership as exclusive as the cars themselves.

Ownership Tip: Due to high performance tuning and specialized components, maintaining a Lamborghini through certified service centers is essential. Pre-booking maintenance and using official parts ensures long-term reliability and protects resale value.

2025 Trends UAE Buyers Should Know

EV & PHEV Readiness: The infrastructure is here. Dubai's charging network now includes over 1,000 public points via DEWA and other operators. Nationally, ADNOC Distribution’s E2GO network is set to pass 300 chargers in H1 2025, targeting 500 by 2028.

Personalization: The desire for unique vehicles is surging, with Rolls-Royce reporting the Middle East as a top region for high-value bespoke features.

Market Growth: The UAE's luxury vehicle segment is projected to continue its strong growth trajectory towards 2030, reflecting sustained consumer confidence.

Model Shortlist by Use Case

With so many incredible options, choosing the right one can be tough. Here’s our shortlist based on how you plan to use your car:

• Executive Limo: Mercedes-Benz S-Class, BMW 7 Series/i7, Audi A8, Rolls-Royce Ghost.

• Luxury Family SUV: Mercedes-Benz GLE/GLS, BMW X5/X7, Audi Q7/Q8, Porsche Cayenne.

• Driver’s Car: Porsche 911, BMW M3/M4, Mercedes-AMG C63/E63, Audi RS 6.

• Top EV Picks: Mercedes-Benz EQS, BMW i7, Porsche Taycan, Audi Q8 e-tron, Rolls-Royce Spectre.

Buying & Ownership in the UAE

Navigating the purchase and ownership of a luxury vehicle in the UAE involves several key considerations.

• Warranty & Service Packages: Always ask your advisor for details on extended warranties and prepaid service packages for added peace of mind and predictable costs.

• Finance vs. Cash: While cash purchases are common, leasing high-end models is a rising trend, offering flexibility and lower monthly outlays.

• Insurance & Consumables: Luxury vehicles often come with higher insurance premiums, and high-performance SUVs typically have greater costs for tires, brakes, and other consumables than sedans.

• Pre-Owned Checks: For used luxury cars, insist on a full service history, check for accident records, and confirm if the manufacturer's warranty is transferable.

Your Luxury Car Journey with The Elite Cars

Choosing where to purchase your next luxury car is just as important as selecting the car itself. At The Elite Cars, we set ourselves apart with a curated collection of over 100 vehicles from the world’s most prestigious brands. With a reputation built on trust, integrity, and industry knowledge, our team is here to make your luxury car dream a reality. Explore our range of new and pre-owned vehicles today.